Extech Architectural Resource Center - (ARC)
Extech ARC is located in the heart of New York City's Architectural District.
The Extech ARC's mission is to provide key consultive support to architects and engineers with their new construction and restoration projects.
As this office was a strategic extension of the Extech Building Materials company, we were tasked with leaning on the Extech brand to extend credibility to the new ARC office, but at the same time, clearly communicating the unique mission of the Extech ARC office - consultant vs. distributor.
We elevated the visual communication language to include the worlds of the architect and engineer - spoke directly to their unique pain points and expectations - but rooted the service with the trusted and respected Extech brand.
The anthem video, which served as a digital introduction and broadcast commercial campaign.