KARNAK Building Products
For our initial engagement with KARNAK, we developed a complete product installation demo series.
The goal was to develop an easy to understand tutorial that promoted each products value proposition, key differentiators for application and product performance - and proper use of each of KARNAK's products.
The success of the video series (more video views than similar videos posted by companies 100x the size of KARNAK) expanded our KARNAK relationship into research and strategy development, brand update, and content re-design.
Market research re-set KARNAK's brand positioning and communication messages and strategy - creating a buzz around this respected legacy brand, without undercutting the core brand pillars that have always been key to the brand's success.