Price Rite Video Recipe Program
Price Rite has become a leading brand in the value shopping market space.
Price Rite was interested in ways to maximize the success of their “special” products - high volume products with very competitive pricing sections of the market.
We developed a kiosk based video recipe program featuring successful “special” products and placed the kiosk right at the retail refrigerated coffins point of selection.
In addition to accelerating the sales of the featured special products, our program also increased sales by placing featured ingredients in the same kiosk.
Store management reported selling out of featured special items in less than half the normal run time for these specials.
Videos were distributed via Price Rite social and digital channels, getting maximum use out of each produced piece of content.